Horezu city is known as an ethnographic center and an old popular pottery center. Access to the town is on D.N. 67, which connects the city Ramnicu Valcea (45 km) and city Targu-Jiu (70 km). There are shops with permanent exhibitions of pottery products on both sides of the main road from Horezu.

Horezu ceramic is achieved only at the traditional wheel of the potter, with traditional finishing objects. Burning ceramic objects is done in horizontal kilns on wood using oxidation method, in this way resulting ceramic objects with a sallow shade. Most ceramic items are decorated in delicate models yet powerful geometric or vegetal, painted with skill by the wives of the masters of pottery using 100% natural colors and decorating objects as ox horn or goose feather.

Traditional ceramic objects are: plates, jug, pots and even toys or pipes. They show specific colors - white, brown, green, gray - and specific models. The most popular motif in the region is the cock of Horezu, but there are other traditional models such as fish, circles, spirals, stars, tails coconut spice and wheat.

The white loam and the clay are brought from a nearby hill, and the superior loam is bought. The ship gets shape on the wheel of the potter. Before drying, the light background is applied, over which is realized the ornamentation. The instruments used for decoration are the cow horn (filled with paint) and the goose feather. The ship is let to dry, then burn for the first time. Combustion takes place in traditional ovens from bricks of clay and rods. After that the vessels are covered with a material that will turn in enamel to the second combustion.

Old craft, moulding clay, became a true art in the hands of pottery masters, inhabitants of this beautiful and picturesque area.
Everything linked to this ancient art is a secret and also a family business, given that all adult family members are involved in this process: the man shapes the objects with the potter wheel and the woman is the one who decorates them.